Welcome to Fern & Oak Studio
Fern and Oak Creative is a female-led boutique studio with a focus on photography and branding. We create beautiful, strategy-driven brands and content that helps your business stand out with purpose. Based in Toronto, we partner with design-driven dreamers across the globe to craft heartfelt visuals that resonate with you and your dream clients.
In addition to brand photography, we also offer lifestyle sessions for couples, families, and creatives—capturing real connection and honest moments in a refined, artful way. Whether you're building a brand or celebrating life’s meaningful chapters, we’re here to document it with care and intention.
Fern and Oak was born from the desire to give business owners the confidence to show up wholeheartedly—supported by thoughtful design and photography that align with their most abundant, purposeful life. We take care of the visuals so you can focus on what you do best. With a signature style rooted in minimalism and effortless luxury, we approach every project with authenticity, strategy, and intentionality—every step of the way.
OUR MISSION
Fern and Oak exists to create meaningful, stand-out content for people and brands who are ready to show up with confidence and intention. Whether you're a founder building a business or simply documenting life as it unfolds, we’re here to craft visuals that feel personal, elevated, and aligned. Our goal is to help you feel seen—whether through strategic brand design, story-driven photography, or capturing the connection and beauty of everyday moments. We blend strategy with soul to create content and identities that inspire confidence, spark growth, and truly reflect who you are.
Hi, I’m Lia
CEO, LEAD PHOTOGRAPHER & DESIGNER AND CREATIVE DIRECTOR
When I was 8, I started my first business, a jewellery business. I quickly learnt the importance of good photography and branding. I believe that a successful brand is fuelled by passion and we love combining your passion as a business owner, with a little magic to create something beautiful. I learnt design and photography through my own business and soon started working with many lifestyle and beauty brands in the industry. I later went to University to complete a degree in Commerce with a specialization in Marketing and a minor in Graphic Design. I founded Fern and Oak in 2020 as a way to incorporate my expertise in marketing strategy with beautiful design and photography.
Just a few years later, I lead a photography and design studio and create content for top lifestyle brands that have gone on to see retail placements in stores like The Detox Market, The Bay and Target.
CURRENTLY INSPIRED BY
Clean Typography
Frothy Espresso
Pretty Coffee Shops
Fresh Flowers & Botanicals
Vintage Goods & Interiors
Slow Fashion
Impressionist Art
OUR STUDIO VALUES
Why Fern & Oak Creative?
CONNECTION
PURPOSE
AUTHENTICITY
Let’s Tell Your Unique Story!
Are you ready to up-level your business by investing in branding or photography? Let’s co-create and make some magic together! We can’t wait to chat with you!